Tickled Pink is a charity campaign run by ASDA and is currently in its 15th year. The campaign aims to raise money for two breast cancer charities, Breast Cancer Care and Breast Cancer Campaign. Since it started the campaign has raised over £25 million.
The campaign is run nationwide with fundraising events and activities frequently held. Recently over 200 staff members, including many from the Harrogate store, walked the
three peaks in Yorkshire, in the process raising over £30000. Tickled Pink was
also recognized by the Breast Cancer Campaign as its outstanding corporate
partner, being awarded for the £5 million it has so far raised for the charity.
Locally Tickled Pink has run services in Leeds, Sheffield and Bradford providing information sessions, forums and individual advice to those who have been diagnosed with
Breast cancer. Tickled Pink also runs Lingerie nights where women who have been
diagnosed can shop for lingerie in a comfortable environment, receiving advice
from specially trained shop assistants.